Job Summary: 

We are seeking a dynamic and results-driven Marketing Specialist to lead the planning, execution, and management of marketing events. The ideal candidate will be responsible for coordinating promotional activities, enhancing brand visibility, and driving audience engagement through strategic event marketing. 

Key Responsibilities: 

• Plan, coordinate, and execute field marketing campaigns, events, and trade shows. 
• Manage logistics for in-person and virtual events, including venue selection, vendor coordination, and promotional materials. 
• Build relationships with local partners, influencers, and community organizations to amplify brand presence. 
• Ensure brand consistency across all field marketing activities. 
• Support the development of localized content and messaging tailored to regional audiences. 
• Develop and implement event marketing strategies to drive attendance, engagement, and lead generation. 
• Coordinate with cross-functional teams, including content, design, and sales, to ensure cohesive event messaging and branding. 
• Identify target audiences and craft compelling messaging to promote events across digital and offline channels. 
• Collaborate with external partners, sponsors, and speakers to maximize event impact and reach. 
• Develop post-event reports, analyze performance metrics, and provide actionable insights for future events. 
• Maintain event calendars and ensure timely execution of all promotional activities. 
• Stay updated with industry trends and competitor event strategies to optimize event marketing efforts. 
• Maintain relationship with media houses for relevant events and also contribute to lead generation via events. 

Requirements: 

• Bachelor’s / Master’s degree in Marketing, Communications, Event Management, or a related field. 
• 2-4 years of experience in event marketing or event coordination. 
• Strong project management skills with the ability to handle multiple events simultaneously. 
• Excellent communication and interpersonal skills. 
• Experience in budget management and vendor coordination. 
• Creative mindset with the ability to craft engaging event content and promotional materials. 
• Strong analytical skills to measure event performance and ROI. 
• Ability to travel as needed  

Preferred Qualifications: 

• Experience in B2B marketing or working in a high-growth tech environment. 
• Creative mindset with a passion for storytelling and brand building. 

Benefits: 

• Competitive salary and performance-based incentives. 
• Opportunity to work with industry leaders and build a strong network. 
• Collaborative and inclusive work culture.